BUSINESS

Philosophy Of The Department

The Business Education curriculum must have the capacity to develop student’s understanding of global economic business systems; technological skills including telecommunications; basic communication skills including reading, writing, listening, and speaking; computational skills; and work attitudes. Students must understand the entrepreneurial spirit, ethical responsibility of a businessperson, and the need for personal financial independence.

FINANCE: Students working in the financial sequence will acquire skills and knowledge in budgeting, investments, consumer credit, savings, banking and various financial markets.  In addition students may be required to verify and enter details of business transactions, summarize data in separate ledgers, balance books, compile reports, calculate wages, prepare payment, and analyze financial statements. Computer technology is an integral part of financial practices and procedures and will be incorporated in all financial courses.

MARKETING: Students pursuing career objectives in marketing must demonstrate competencies in the following areas: selling, promotion, distribution, risk management, pricing, purchasing, marketing information management, product/service planning, finance, and entrepreneurship. Marketing personnel must also demonstrate understanding of the marketing economics, business, and human resource foundations. Students will utilize state of the art technology in relation to the study of marketing. All marketing students have the opportunity to participate in the National Student Organization, DECA. Marketing courses are articulated with the following colleges and universities: Baker College, Davenport University, and Henry Ford Community College.

TECHNOLOGY: Students must acquire a foundation of knowledge, skills, and attitudes, which enable them to assume responsibility for their learning and effectively use technology as a tool for learning and achieving our core curriculum outcomes. In our information age, students must use technology as a tool for managing information, for communication, collaboration, and problem solving with others in the global workplace.  Technology literacy means more than acquiring computer literacy. It includes the use of a variety of information systems technologies that increase the ability to access, manipulate, and disseminate information. It means developing an understanding of physical and biorelated technology systems. Technology literacy implies a positive attitude about the use of technology and the application of technology based on ethical standards.

 1550—Marketing I                                                            
(Offered Semester 1 only)

Prerequisites: None

Students will learn the language of marketing and distribution and the importance of developing social skills for business jobs. Topics of study will be: private enterprise system, consumer economics, world channels of distribution, purpose of marketing, types of marketing enterprises, careers in marketing and distribution, promotion and pricing, human relations skills, and how technology affects business operations.  Case problems as well as current newspaper/magazine articles dealing with marketing topics are utilized along with guest speakers in the field, and virtual business software.

Recommended for students pursuing marketing studies, business employment and work experience. Course has been approved for (.5) senior related math credit, and (.5) visual performing arts credit, per semester.
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2551—Marketing II                                 

Small Business Management and Entrepreneurship             
(Offered Semester 2 only)

Prerequisites: None

Entrepreneurship is a course designed to start you thinking like the owner or manager of a business. Owners recognize that a person’s level of success is only limited by his/her imagination and hard work. As the business owner, you will explore the impact of the economy on your business. Legal requirements, physical layout, operating and staffing needs, promotion, social and ethical responsibilities, and applications of technology will be studied.  Ultimately, the goal of entrepreneurship is to educate each student regarding all aspects of starting a business. This knowledge will assist the student in writing a business plan, which could be used to start a business. Course has been approved for (.5) senior related math credit, and (.5) visual performing arts credit, per semester.
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1552/2552—Sports and Entertainment Marketing        
(Year-long course)

Prerequisites: None

Sports and Entertainment Marketing takes students on a step-by-step journey through the world of marketing. Students encounter and learn about the key functions of marketing and how those functions are applied to sports and entertainment. The purpose of this course is to provide students with the fundamental principles and concepts identified with sports and entertainment marketing, and to develop critical thinking and decision-making skills through the application of marketing principles in these industries. Successful completion of this course will help students develop a knowledge of the career possibilities in the sports and entertainment industries as they relate to a diverse population and global society, and develop the knowledge that is required to produce an actual sports and entertainment event. Course has been approved for (.5) senior related math credit, and (.5) visual performing arts credit, per semester.
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1553/2553—School Store 1                    
(Year-long course)                                                         1.0 credit per semester

Advanced Retail Marketing

Prerequisites: Marketing I, Marketing II or consent of instructor.  Grade 11-12

This is a one-year course that puts theory into real-life business situations. Practical experiences are gained by the operation and management of the school store. Students gain hands-on experience with technology as they perform retail operations. Students will have experience in the following areas of retail operations: salesmanship, buying and pricing, cashiering, record keeping, display and sales promotion, merchandising, inventory, customer relations, marketing mathematics, entrepreneurship, human relations, decision making, budgeting, and scheduling. Business ethics and employability skills are an integral part of the course. For many students, this course is a first-time work experience, for others, it is an opportunity to develop leadership skills.  Through course work, field trips, and guest speakers, students will gain confidence and the opportunity to achieve marketable skills. In addition, students will take part in DECA, a national marketing student organization. Course has been approved for (.5) senior related math credit, and (.5) visual performing arts credit, per semester.
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1555/2555—School Store 2                    
(Year-long course)                                                            1.0 credit per semester

Prerequisites: School Store 1.  Grade 11-12

This course provides the opportunity for students to continue study in all aspects of business operation mentioned in School Store 1 description. Additional topics include basic economics and finance along with the following topics in management: building employee morale, leadership, vendor relationships, orienting new employees, training, handling complaints, staff motivation, and manager/supervisor training.  Students are responsible for daily operation of Franklin school store and special projects during the year. Opportunity for participation in DECA-a national marketing student organization is available.  Students serve as mentors for School Store 1 students. Course has been approved for senior related math credit.
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1575/2575—Managing Your Money        

Prerequisites: None

This course, which is recommended for all students, introduces students to the practical areas of finance. Computer software will be used to enhance skills in applicable areas. Course topics include:

            - Budgeting personal finances

            - Developing banking skills

            - Using credit options

            - Understanding investment options

            - Interpreting financial news

            - Investigating car expenses

            - Maintaining personal tax records

            - Developing job search and interview skills

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1577/2577—Global Money Management 

Prerequisites: Recommended but not required, Managing Your Money. Recommended for Grades 10-12

Students will be introduced to international transactions affecting global trade and foreign exchange rates. Course will also consist of an examination of stock markets and exchanges. Students will play a virtual stock exchange game where they will be given a financial portfolio to manage online. The students will also learn about our commercial and central banking operations. Course instructional activities also include:

            - Guest speakers

            - Field trips

            - Internet projects

            - Current issues

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1590/2590—Business Technology Management   

Prerequisites: None

Do you have the expertise to compete in today’s advanced technical workforce, or the advanced skill set to be a productive, resourceful, and efficient college student?  Business Technology Management is taught on PCs using the Windows operating system and Microsoft Office. Students will develop business management skills using the following technology; Internet, Word, PowerPoint, Excel, Access, Windows Movie Maker, and Online tools such as, Google Drive, Prezi, Cloud Computing, etc. This class is designed to teach students how to function in everyday life, advanced academic settings, and especially in the business management environment. Career and professional development, business practice, communications, and employability skills are integrated into the course.  Coursework is completed in class. Course has been approved for (.5) senior related math credit.
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1591/2591—Advanced Business Technology Management  

Prerequisites: Business Technology Management or teacher approval

Are you ready to succeed? Advanced technical skills are paired with established business management principles and philosophies to develop the ideal manager.  Advanced Business Technology Management is a project-based class focusing on advanced business management skills and infused with technology. The class covers international business, business planning, human resources, leadership, law and ethics, and project management. Most projects will be completed using various technologies such as; Microsoft Office, Publisher, Photoshop, Desktop Publishing, Online tools (Prezi, Movie Maker, Google Doc’s, etc.). Students will be required to submit electronic portfolios. Technical reading, critical thinking, business case students, and employability skills will be integrated into this class. Coursework is completed in class. Course has been approved for (.5) senior related math credit.
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1592/2592—E-Commerce and Social Media Management                       

Prerequisites: None.  Recommended for Grades 10-12

Do you have the skills to be successful in today’s evolving digital environment? Businesses continue to grow in the virtual world. Social media, the Internet, and digital images drive the market place.  This class explores what an e-business is and how it is managed. The class provides a broad introduction to e-business technologies and integration of web technologies using business models. This class will teach students how to Skype meetings and interviews and show the importance of social media in the business world today and teach students how to use that social media correctly (Facebook, Twitter, Instagram, etc). This class will not only prepare students for the technology they will be faced with in business management, but also show them how to manage an e-business successfully. Coursework is completed in class. Course has been approved for (.5) senior related math credit.
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1593/2593—Project Design Management

Prerequisites: None.  Recommended for Grades 10-12

Are you a team player? Teamwork and group projects steer the current environment of business. Students will utilize predominant technologies like Microsoft Office, Photoshop and a variety of emerging web technologies such as Google Drive, Box, Prezi, web-based movie making technologies, Cloud Computing, etc. to investigate, explore, and present solutions to problems based on real-world business applications.

Individuals will compete on teams to complete management challenges. Learning takes place in a competitive environment – just like in the real world. Students’ passion for competition will fuel their learning. Virtual field trips, guest speakers, individual and team projects, business simulations, presentation and leadership exercises will be included as part of the curriculum of this class. Students will organize their business binders, have team-effort projects, and have decision-making exercises. This class will be technology-based. Coursework is completed in class. Course has been approved for (.5) senior related math credit.